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Quarterly LCD Monitor Cost and Price Forecast Model

Summary

Presented as an interactive Excel model, this report covers the complete LCD monitor supply chain and gives subscribers the tools they need to determine their company's future pricing.

Predicting Your Future

Verified and comprehensive data is at your fingertips with an accurate bill of materials for more than 40 different combinations of size and resolution for LCD desktop monitors listing every single component and with every single component projected forward for 16 quarters. Subscribers can use the model as-is (populated by default with the most up-to-date industry averages by DisplaySearch on a quarterly basis) or may enter their own data, based on their cost structure, to project future pricing and margins for up to four years.

  • Set brand and channel margin targets to determine future street prices
  • Find cost and price gaps that your company can fill
  • Adjust product roadmaps to take advantage of LCD monitors and sizes that generate the highest margins

Analyst Information

Deborah YangDeborah Yang
Research Director, Monitor & TV

Chris ConneryChris Connery
Vice President, PC and Large Format Commercial Displays

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Detailed Information

Data Covered
  • Cost information for monitors and MFM TVs by size and resolution for rolling historical 3 and forecasted 8 quarters
    • Industry average price points for all major BOM goods and non-material related goods such as freight, duty, margin, etc.
    • Additional MFM-TV Costs, including NTSC and ATSC Tuners, image and audio processing, and other electrical costs
    • Additional Factory Costs, including warehousing and warranty costs
    • Ex-Hub Costs, including costs for freight to the US, duty, LOP, insurance and additional handling
    • Average Brand and Channel Margins
    • Average Selling Price (ASP)
  • Regions covered: US
Key Questions Answered
  • How can I restructure my pricing model?
  • Are there opportunities in any sizes or resolutions?
  • Should I re-examine my product roadmap?
  • Are my price points for each BOM cost component competitive with industry averages?

Subscription Package

Duration: Annual
Frequency: Quarterly
Format:

 

Quarterly Delivery Schedule

Week 7: Updated Excel model (panel and BOM costs updated)
Week 8: PowerPoint analysis of recent trends

Outline

  1. BOM (Bill of Materials)
  2. Additional MFM-TV Costs
  3. Additional Factory Costs
  4. Ex-Hub Costs
  5. Brand and Channel Margins
  6. Average Selling Price (ASP) History and Forecast
  7. LCD Monitor Street Price Forecast Methodology
  8. Summary of ASP Calculation
  9. New Sizes / Resolutions Added for Q1’07

Detailed Outline

  1. BOM (Bill of Materials)
    • Q1’07 BOM Cost Assumptions
    • LCD Panel Cost History and Forecast
    • Interface Cost Assumptions
    • Interface Cost History and Forecast
    • Cable Cost History and Forecast
    • Scaler Cost Assumptions
    • Scaler Cost History and Forecast
    • Power Supply Cost History and Forecast
    • Inverter Cost History and Forecast
    • Bezel Cost History and Forecast
    • Back Cover Cost History and Forecast
    • Stand Cover Cost History and Forecast
    • Shield Cover Cost History and Forecast
    • Mechanical Packaging Cost History and Forecast
    • Total BOM Cost History and Forecast
  2. Additional MFM-TV Costs
    • NTSC Tuner Cost History and Forecast
    • ATSC Tuner Cost History and Forecast
    • Image Processing Cost History and Forecast
    • Audio Processing Cost History and Forecast
    • Other Electrical Cost History and Forecast
    • Total BOM MFM-TV Cost History and Forecast
  3. Additional Factory Costs
    • Additional Factory Cost Assumptions
    • Warehousing (If not absorbed by OEM/ODM)
    • Warranty (If not absorbed by OEM/ODM)
  4. Ex-Hub Costs
    • Ex-Hub Additional Costs
    • Freight (to USA)
    • Duty Background
    • Duty
    • Insurance
    • Additional Handling
    • Labor, Overhead and Profit
  5. Brand and Channel Margins
    • Brand and Channel Margins Assumptions
    • Brand Margin
    • Notes on Brand Margin
    • Channel Margin
  6. Average Selling Price (ASP) History and Forecast
    • Total ASP History and Forecast
    • Total ASP Cost History and Forecast
    • Total ASP Cost History and Forecast Rounded for “Marketing Price” Reference
Desktop Monitors

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