HP Continues to Dominate Notebook PC Market on Consumer Strength; Acer Overtakes Dell for #2

Sort Date: 03042008
AUSTIN, TEXAS, March 4, 2008—DisplaySearch, the worldwide leader in display market research and consulting, revealed in its latest Quarterly Notebook PC Shipment and Forecast Report that the notebook PC market grew 14% Q/Q and 41 % Y/Y in Q4'07 to 33 million units.

HP remained #1 in the notebook PC market for the sixth consecutive quarter, maintaining more than a 2 million-unit lead over #3 Dell. HP maintained its 20% share of the market for the fifth consecutive quarter. Of particular note is that Acer, which had been a distant third to Dell, dramatically narrowed the gap to its rival excluding its acquisitions of Gateway and Packard Bell and overtook Dell when these acquisitions are included. In Q4’05 and Q4’06, the volume gap between Acer and Dell was more than 1 million units. In Q4’07, that gap dropped to less than 100,000 units. When Acer’s acquisitions of Gateway and Packard Bell are added to the equation, Acer passed Dell by more than 600,000 units. Toshiba maintained its #4 rank.

DisplaySearch analysis indicates that the increasing transition of consumers from desktop PCs to notebook PCs is having a direct impact on brands' growth and market share. Brands with established enterprise and retail presences have had the most success in growing market share in the past several quarters. This helps to explain the faster than average growth for HP and Acer.

Table 1: Brand Notebook PC Shipments


Brand

Q4'06

Q4’07

Y/ Y
Change

Q4'07
Share

HP

4.69M

6.66M

42%

20.1%

Acer

3.11M

5.25M

32%

15.9%

Dell

3.52M

4.64M

32%

14.0%

Toshiba

2.30M

2.86M

24%

8.6%

Lenovo

1.98M

2.73M

38%

8.2%

Fujitsu-Siemens

1.25M

1.62M

30%

4.9%

Sony

1.18M

1.59M

35%

4.8%

Asus

1.04M

1.56M

50%

4.7%

Apple

0.969M

1.34M

38%

4.1%

All Others

3.40M

5.55M

64%

16.8%

Total

23.42M

33.09M

41%

100%

Note: Acer’s Q4’07 Y/Y growth compares Acer’s volume with Q4’06 volumes from Acer, Gateway and Packard Bell.

Once again, the most popular panel size and resolution in the third quarter was 15.4" 1280 × 800, which accounted for slightly more than 50% of all notebook PCs shipped in the quarter. In a distant second position was 14.1" 1280 × 800 with 23% share.

There are significant regional differences in notebook panel size. Specifically, Japan, Greater China, and the Asia Pacific countries— with less than 24% share of the world’s notebook PCs —buy 37% of the world’s 12.1” and smaller notebook PCs. On the other end of the size spectrum, the EMEA (Europe, Middle East and Africa) region, which held almost 42% share of the world’s notebook PCs, bought more than 50% of the world’s 15.4” and larger notebook PCs in Q4’07.

Regional results also show that Acer’s acquisitions helped it regain a few points of market share in EMEA, narrowing the distance to rival HP. One bright spot for Dell is that it managed to maintain its share lead in North America, holding off HP by just over 3%.

"Historically, results from the fourth quarter of the year show the influence of Christmas season purchases of notebook PCs by consumers, as they continue to transition away from desktop PCs towards notebook PCs. But as our data shows, while a few brands managed to surpass the notebook market’s amazing 41 % Y/Y unit growth, most brands had difficulty achieving that level of growth. While Acer's brand outpaced the market, when their Gateway and Packard Bell acquisitions are factored into the equation, the results are less positive, indicating that their acquisitions were on a downward trend," said John Jacobs, Director of Notebook Market Research at DisplaySearch.

Looking at 2008, DisplaySearch expects notebook PC shipments to continue to grow, with total notebook PC shipments exceeding 135M units for the year.

Additional details from Q4'07 as well as forecasts by size and resolution are in DisplaySearch's Quarterly Notebook PC Shipment and Forecast Report including a detailed look at all aspects of the notebook PC market, long-term forecasts by size and resolution, the notebook PC display supply chain, and market share by brand.

Jacobs will present DisplaySearch’s latest research regarding the notebook market at DisplaySearch’s upcoming 10th Annual US FPD Conference to be held March 11 – 13 in San Diego, California, He will analyze the varying degrees of success that brands have had over the past several quarters gaining market share, as well as discuss the growing influence and buying power consumers are bringing to the notebook market. In addition to Jacobs, other notebook industry executives will discuss the development of new technologies that are changing the notebook market. Additionally, a representative from Brazil’s Ministry of Science and Technology will discuss that country’s evaluation and possible implementation of low cost PCs (like the OLPC project and Intel’s Classmate), and what is required to successfully implement a program that brings computing to the world’s poorest children.

For more information on the Quarterly Notebook PC Shipment and Forecast Report, please contact Arie Braun, or contact your regional DisplaySearch offices in Japan, Korea, Taiwan and China.

About DisplaySearch
DisplaySearch, an NPD Group company, has a core team of 59 employees located in Europe, North America and Asia who produce a valued suite of FPD-related market forecasts, technology assessments, surveys, studies and analyses. The company also organizes influential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Houston, Kyoto, London, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at http://www.displaysearch.com/.

About The NPD Group Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers and service companies rely on NPD to help them drive critical business decisions at the global, national and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys and wireless. For more information, visit http://www.npd.com/.

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