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Quarterly Small/Medium Pricing Report

Summary & Testimonials

With a seven quarter overview of display pricing, including five quarters of history and two quarters of forecast, both suppliers and buyers place a high value on this report. Presented in Yen and US Dollars, prices are calculated as Average Selling Prices (ASPs) and Weighted Average ASPs (WAAs).

Confident Decision-making

Every quarterly issue provides detailed, accurate information and DisplaySearch analysis, so you can make important business decisions with confidence.

  • See how your company's pricing strategy holds up against the competition
  • Determine which applications are the most profitable
  • Use DisplaySearch forecasts to identify changes in future price trends

"Motorola has found DisplaySearch's Quarterly Small/Medium LCD Shipment Report and Quarterly Small/Medium Pricing Report to be a valuable resource for understanding the mobile phone display market and positioning ourselves with a winning display strategy."

Rob Akins
Director, Display Design Center
Motorola

Analyst Information

Chris Crotty
Director, Small & Medium Displays Research

Hiroshi HayaseHiroshi Hayase
Director, Small/Medium Displays

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Detailed Information

Data Covered
  • Rolling historical 5 and forecasted 2 quarters
  • Average Selling Price (ASP) and Weighted Average ASP (WAA) for multiple applications: Mobile Phones, PDAs, Automotive Monitors, Digital Still Cameras (DSC), Digital Video Cameras (DVC), Portable DVD Players, MP3 Players, Amusement/Games, Multifunction Printers, Mobile Phone Sub-displays, Electronic View Finders, Automotive Applications, Home Applications, Office Applications, Other Passive Matrix Applications and Other Applications
  • High-Low-Average ASP Q/Q and Y/Y Trends by LCD Type, by Size and by Resolution
Key Questions Answered
  • How and when should I adjust my company's pricing strategy?
  • Which applications are poised to become industry winners? How can my company benefit?
  • What changes in future price trends, based on DisplaySearch forecasts, will affect my company's competitiveness?

Subscription Package

Duration: Annual
Frequency: Quarterly
Format:

 

Quarterly Delivery Schedule
Week 13: Excel Pivot Tables
Week 14: PowerPoint Analysis and Report

Outline

  1. Executive Summary
  2. Methodology
  3. Mobile Phone (MP) Display ASPs
  4. PDA Display ASPs
  5. Automotive Monitor (AM) Display ASPs
  6. Digital Still Camera (DSC) Display ASPs
  7. Digital Video Camera (DVC) Display ASPs
  8. Portable DVD Player Application Display ASPs
  9. MP3 Application Display ASPs
  10. Amusement (Games) Application ASPs
  11. Multifunction Printer Application Display ASPs
  12. Mobile Phone Sub-display Application ASPs
  13. Electronic View Finder Application Display ASPs
  14. Automotive Application Display ASPs
  15. Home Application Display ASPs
  16. Office Application Display ASPs
  17. Other PM FPD Application Display ASPs
  18. Other Application Display ASPs
  19. Data Analysis

Detailed Outline

  1. Executive Summary
    • Executive Summary
    • Weighted Average ASPs (Yen Basis)
    • Weighted Average ASP (US$) by Application
    • Q/Q & Y/Y WAA Change by Application
    • Unit Share by Application
    • STN Small/Medium LCD ASP (Yen) & Q/Q Change (%)
    • a-Si TFT/TFD Small/Medium LCD ASPs (Yen)
    • a-Si TFT/TFD Small/Medium LCD ASPs Q/Q Change (%)
    • a-Si TFT/TFD Small/Medium LCD ASPs (Yen)
    • a-Si TFT/TFD Small/Medium LCD ASPs Q/Q Change (%)
    • LTPS/OLED Small/Medium ASPs (Yen)
    • LTPS/OLED Small/Medium ASPs Q/Q Change (%)
    • LTPS/OLED Small/Medium ASPs (Yen) …
    • LTPS/OLED Small/Medium LCD Q/Q Change (%)
    • Small Medium Y/Y ASP Changes (%) STN
    • Small Medium Y/Y ASP Changes (%) a-Si TFT/TFD
    • Small Medium Y/Y ASP Changes (%) LTPS
  1. Methodology
    • Methodology
  1. Mobile Phone Display ASPs
    • Mobile Phones (MP) Display ASP Summary
    • Weighted Average ASPs (WAA) & Growth
    • Weighted Avg. ASPs, Y/Y and Q/Q Growth
    • MP Module Average Price Trends
    • MP ASP by Module, Q/Q & Y/Y Growth
    • MP Module Price Trends (Yen): High, Low & Average
    • Module ASP Trends (US$): High, Low & Average
    • TFT ASP Premium vs. CSTN for 1.8” Display
    • LTPS ASP Premium vs. a-Si for 2.2” QCIF+ Display
    • LTPS ASP Premium vs. a-Si for 2.2” QVGA Display
    • Q4’06 Supplier Share by Shipment
  1. PDA Display ASPs
    • PDA Display ASP Summary
    • PDA Summary …
    • PDA Weighted Average ASP (WAA) & Change (%)
    • Weighted Average Prices by Technology & Growth
    • PDA ASPs (Yen), Q/Q & Y/Y Change (%)
    • PDA Display Module Average Price Trends (Yen)
    • PDA Module ASP (Yen) Trends
    • PDA Module ASP (Yen) Trends and Growth
    • PDA Module Price Trends (Yen): High, Low & Average
    • PDA Module Price Trends (US$): High, Low & Average
    • LTPS ASP Premium vs. a-Si for 3.0” 320 × 320 Display
    • LTPS ASP Premium vs. a-Si for 3.5” 320 × 240 Display
    • Q4’06 Supplier Share by Shipment
  1. Automotive Monitor Display ASPs
    • Automotive Monitor (AM) Display ASP Summary
    • Summary …
    • AM Weighted Average ASPs & Change (%)
    • AM Module ASP (Yen) Trend
    • AM Module ASP (Yen) Trend and Growth
    • AM Module High, Average & Low ASPs by Size (Yen& US$)
    • AM Module ASP Difference: 6.5” vs. 7”
    • Q4’06 Supplier Share by Shipment
  1. Digital Still Cameras (DSC) Display ASPs
    • DSC Displays ASP Summary
    • DSC Display Summary …
    • DSC Weighted Average ASP & Growth
    • DSC ASPs by Technology
    • DSC ASPs (Yen), Q/Q & Y/Y Change (%)
    • DSC High, Low & Avg. ASPs (Yen)
    • DSC High, Low & Avg. ASPs (US$)
    • DSC ASPs (Yen)
    • DSC ASP (Yen) Q/Q and Y/Y Growth
    • a-Si vs. p-Si Price Differentials by Size
    • Q4’06 Supplier Share by Shipment
  1. Digital Video Camera Display ASPs
    • Digital Video Cameras (DVC) Summary
    • DVC Weighted Avg. ASPs (Yen) & Growth
    • DVC ASPs (Yen) by Technology
    • DVC ASPs (Yen), Q/Q & Y/Y Change (%)
    • DVC High Low & Avg. ASPs (Yen)
    • DVC High Low & Avg. ASPs (US$)
    • DVC ASPs
    • DVC (ASP) Y/Y & Q/Q Growth
    • Price (US$) Premium a-Si vs. p-Si
    • Q4’06 Supplier Share by Shipment
  1. Portable DVD Player Application Display ASPs
    • Portable DVD Player Display Summary
    • DVD Weighted ASPs (Yen) & Growth
    • DVD Module Average Price (Yen) Trend
    • High, Average and Low ASPs by Size and Resolution
    • PDVD Q/Q and Y/Y Change (%)
    • Price Difference Between 8” and 9” Displays
    • Price Difference Between 7” and 8” Displays
    • Q4’06 Supplier Share by Shipment
  1. MP3 Application Display ASPs
    • MP3 Display Summary
    • MP3 Weighted Average ASPs (Yen) & Growth
    • MP3 Weighted Average ASPs
    • MP3 Weighted Average Q/Q Growth
    • Leading Suppliers
  1. Amusement (Games) Application Display ASPs
    • Amusement Application Displays
    • Amusement Application Display Sizes
    • AMU Weighted Avg. ASPs (Yen) & Growth
    • WAAs by Application (Yen)
    • 3.0” vs. 4.3” Price Difference & Premium
    • Amusement Module Average Price (Yen) Trends
    • High, Average and Low ASPs (Yen) by Size and Resolution
    • High, Average and Low ASPs (US$) by Size and Resolution
    • Amusement Q/Q and Y/Y Change (%)
    • Q4’06 Supplier Share by Shipment
  1. Multiple Function Printer Application Display ASPs
    • MFP Application Displays
    • MFP Weighted Avg. ASPs (Yen) & Growth
    • MFP Weighted Average ASPs
    • MFP Weighted Average Q/Q Growth
    • ASPs by Panel
    • Q4’06 Supplier Share by Shipment
  1. Mobile Phone Sub-Display Application ASPs
    • Sub-Display Summary
    • Sub-Display WAA (Yen) & Growth
    • MP Sub-Display LCD Module Average Price (Yen) Trend
    • MP Sub-Display LCD Module Q/Q and Y/Y Change
    • Sub-Display Weighted Average ASPs
    • Sub-Display WAA Y/Y and Q/Q Growth
    • High, Average and Low ASPs by Size and Resolution
    • CSTN vs. Full Color PMOLED Price Difference
    • Q4’06 Supplier Share by Shipment
  1. Electronic Viewfinder Application Display ASPs
    • EVF Display ASP Summary
    • EVF Weighted Avg. ASPs (Yen) & Growth
    • EVF Weighted Average ASPs
    • EVF Display ASPs by Panel
    • EVF Weighted Average Q/Q Growth
    • EVF ASP and Q/Q and Y/Y Growth
    • Q4’06 Supplier Share by Shipment
  1. Automotive Application Display ASPs
    • Automotive Weighted Avg. ASPs (Yen) & Growth
    • Automotive Weighted Average ASPs
    • Automotive Display ASPs by Panel
    • Automotive Weighted Average Q/Q Growth
    • Automotive ASP and Q/Q and Y/Y Growth
    • Q4’06 Supplier Share by Shipment
  1. Home Application Display ASPs
    • Home Weighted Avg. ASPs (Yen) & Growth
    • Home Weighted Average ASPs
    • Home Display ASPs by Panel
    • Home Weighted Average Q/Q Growth
    • Home ASP and Q/Q and Y/Y Growth
    • Q4’06 Supplier Share by Shipment
  1. Office Application Display ASPs
    • Office Weighted Avg. ASPs (Yen) & Growth
    • Office Weighted Average ASPs
    • Office Display ASPs by Panel
    • Office Weighted Average Q/Q Growth
    • Office ASP and Q/Q and Y/Y Growth
    • Q4’06 Supplier Share by Shipment
  1. Others PM FPD Application Display ASPs
    • Others PM FPD Weighted Avg. ASPs (Yen) & Growth
    • Others PM FPD Weighted Average ASPs
    • Others PM FPD Display ASPs by Panel
    • Others PM FPD Weighted Average Q/Q Growth
    • Others PM FPD ASP and Q/Q and Y/Y Growth
    • Q4’06 Supplier Share by Shipment
  1. Others Application Display ASPs
    • Others Display ASP Summary
    • Others Weighted Avg. ASPs (Yen) & Growth
    • ASPs by Technology
    • Other ASPs by Size and Resolution
    • Other ASPs Q/Q and Y/Y Change (US$)
    • Q4’06 Supplier Share by Shipment
  1. Data Analysis
    • Data Analysis
    • MSTN Price/Inch² by Application (Yen)
    • CSTN Price/Inch² by Application (Yen)
    • a-Si TFT Price/Inch² by Application (Yen)
    • a-Si TFT LCD* Price/Inch² DSC & VCR (Yen Basis)
    • a-Si TFT LCD* Price/Inch² Automotive (Yen Basis)
    • a-Si Price/Inch² PDVD and Amusement (Yen Basis)
    • LTPS Price/Inch² for MP and PDA (Yen Basis)
    • LTPS Price/Inch² for DSC and DVC (Yen Basis)
    • MSTN Price/Pixel (000) by MP & PDA
    • CSTN Price/Pixel (000) by Application
    • a-Si TFT Price/Pixel (000) MP, PDA, & MP Sub
    • a-Si TFT Price/Pixel (000) DSC & VCR
    • a-Si TFT Price/Pixel (000) Automotive
    • a-Si TFT Price/Pixel (000) PDVD & Games
    • LTPS Price/Pixel (000) MP, PDA, DSC, DVC
 

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