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Weekly TV Flash Report and MAPtrack

Summary

Make better pricing and product decisions.

DisplaySearch’s Weekly TV Flash Report and MAPtrack delivers timely news and analysis of the TV industry. Now available as a combination product, this report features a weekly, in-depth look at news updates for the entire TV supply chain and also includes MAPTrack, the one-of-a-kind database that tracks weekly Manufacturer Advertised Price (MAP) changes and promotional activity by brand. This report also delivers monthly LCD and PDP panel pricing results and forecasts.

TV professionals across the globe use this report to stay up to date on the latest competitive data and make more informed decisions. This report also helps you

  • See what new models are hitting the market 
  • Review competitive price elasticity 
  • Review competitive promotional activities and price changes
  • Adjust your pricing and distribution strategies

Keep up with the competition and identify financial opportunities for your company. Subscribe today.

Analyst Information

Mark SchutterMark Schutter
Director, Channel Market Research

Paul GagnonPaul Gagnon
Director, North American TV Research

Recently Published

The Weekly TV Flash Report (7.22.2008) Info
The Weekly TV Flash Report (7.15.2008) Info
MAPtrack (7.9.2008) Info
The Weekly TV Flash Report (7.8.2008) Info
The Weekly TV Flash Report (7.1.2008) Info

Detailed Information

Data Covered
The Weekly TV Flash Report covers
  • 12 months of historical pricing
  • A Sunday Circular Report, drawing on years of historical data
  • 8 weeks of ads by technology
  • 16 weeks of 1080p penetration
  • Same-Sunday analysis of HDTV pricing for 5 quarters
  • Same-Sunday analysis of ads by technology for 3 years
MAPtrack covers
  • US MAPs, MAP changes and promotions for 37" and larger LCD, PDP and MD RPTVs
  • Data beginning May 1, 2006 to present
Key Questions Answered
  • What are the latest price moves by brand at each technology, size and resolution by SKU?
  • How far have MAPs fallen this year? Is it faster or slower than last year?
  • What other tools are brands using to gain a competitive advantage?
  • How can my company take advantage of a competitor’s recent pricing changes? What technology trends are gaining ground?

Subscription Package

Duration: Annual
Frequency: The Weekly TV Flash: Weekly / MAPtrack: As changes occur, typically every week
Format:

Weekly TV Flash

MAPtrack Database

Delivery Schedule

The Weekly TV Flash: Tuesdays (Non-Holiday)

MAPtrack: As changes occur, typically every week

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To speak with someone immediately, call Pat Maki at +1.512.687.1511

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