HP Extends Its Market Share Lead Over Rival Brands According to DisplaySearch Q3'07 Notebook PC Results

Sort Date: 12032007

AUSTIN, TEXAS, December 3, 2007--DisplaySearch, the worldwide leader in display market research and consulting, revealed in the Quarterly Notebook PC Shipment and Forecast Report that the notebook PC market grew 24% Q/Q and 42% Y/Y in Q3'07 to 29.0 million units.

HP remained #1 in the notebook PC market for the fifth consecutive quarter and extended its market share lead over rivals Dell, Acer, Toshiba and Lenovo. HP's share grew to more than 21.4% of the worldwide notebook PC market, while Dell's share fell to 13.8%, below 14% for the first time. Acer's share was up slightly to 12.8%, and when recent acquisitions Gateway and Packard Bell are added to the calculation, share increases to 16.2%. #4 Toshiba was the only Top Five brand that lost share from Q2'07 to Q3'07.

HP's Y/Y growth was nearly 72%, well in excess of the average growth rate for the market, and only trailing Sony's 94% Y/Y unit growth and Asus's 73% Y/Y growth.

The most popular panel size and resolution in the third quarter was 15.4" 1280 × 800, which accounted for slightly less than 46% of all notebook PCs shipped in the quarter. In a distant second position was 14.1" 1280 × 800 with almost 23% share. Given these worldwide numbers, of particular note is that the larger panel had almost 60% market share in the EMEA region, compared to just over 44% in North America. By contrast, the 14.1" 1280 × 800 panel represented 21% in North America and 12% in EMEA. In Greater China and the APAC region, the smaller panel was dominant, with 52% and 47% share, respectively.

Table 1: Brand Notebook PC Shipments

Brand

Q3'06

Q3'07

Y/Y Change

Q3'07 Share

HP

3.62M

6.22M

72%

21.4%

Dell

3.57M

4.01M

12%

13.8%

Acer

2.41M

3.72M

54%

12.8%

Acer (incl. Gateway & Packard Bell)

3.30M

4.70M

42%

16.2%

Toshiba

2.20M

2.65M

21%

9.1%

Lenovo

1.67M

2.57M

54%

8.9%

Sony

0.84M

1.63M

94%

5.6%

Fujitsu-Siemens

1.14M

1.37M

20%

4.7%

Apple

0.99M

1.35M

36%

4.6%

Asus

0.70M

1.21M

73%

4.2%

All Others

3.28M

4.30M

31%

14.9%

Total

20.41M

29.03M

42%

100%

Regional results also show that HP held its recently established lead over Dell in North America, capturing almost 25% share of that market. In the largest regional market, EMEA, Acer held the top spot with more than 22% share with HP close behind at just over 20% share. Some other notable results were Lenovo's continued dominance in the Greater China region where it garnered more than 42% share in Q3'07. However, this is down from the 49% share the brand held in Q1'07.

DisplaySearch analysis indicates that the increasing transition of consumers from desktop PCs to notebook PCs is having a direct impact on brands' growth and market share. Brands with both established enterprise and retail presences have had the most success in growing market share in the past several quarters.

"Historically, results from the third quarter of the year show a marked influence of back-to-school purchases of notebook PCs by consumers. But, as our data shows, not every brand is affected equally. Growing sales to consumers is one of the driving forces behind brands changing strategies in this space. Acer's acquisition of Gateway and Packard Bell, and Dell's multiple recent announcements of retail partnerships are both examples of brand strategies to increase market share in the consumer sector," said John Jacobs, Director of Notebook Market Research at DisplaySearch.

Looking through the rest of the year, DisplaySearch expects notebook PC shipments to continue to grow through the fourth quarter, with total notebook PC shipments exceeding 103M units for the year.

Additional details from Q1'07 as well as forecasts by size and resolution are in DisplaySearch's Quarterly Notebook PC Shipment and Forecast Report including a detailed look at all aspects of the notebook PC market, long-term forecasts by size and resolution, the notebook PC display supply chain, and market share by brand.

For more information on the Quarterly Notebook PC Shipment and Forecast Report, please contact arie@displaysearch.com, or contact your regional DisplaySearch offices in Japan, Korea, Taiwan and China.

About DisplaySearch
DisplaySearch, an NPD Group company, has a core team of 57 employees located in Europe, North America and Asia who produce a valued suite of FPD-related market forecasts, technology assessments, surveys, studies and analyses. The company also organizes influential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Houston, Kyoto, London, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at http://www.displaysearch.com/.

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