World-wide TV IC Market Expected to be $1.33 Billion in 2008
Sort Date: 06302008
Austin, Texas June 30, 2008—The worldwide market for flat panel TV ICs is expected to be $1.33 billion in 2008, and is forecast to grow to $1.35 billion in 2011. This is one of the findings in DisplaySearch’s latest Quarterly TV Electronics Report.
The share of MPEG-integrated video processors is expected to surge from 22% to 37% of flat panel TV ICs this year, due to design wins from Mediatek and Zoran reaching production in Samsung and Taiwanese ODMs. See Figure 1 for a forecast of shipments of TV decoding capabilities by compression type.
The forecast also represents an upward revision of 12% of TV IC revenues in 2011. Previous forecasts had anticipated a decline; however, new features are gaining acceptance and increased penetration of digital reception means that revenues are expected to remain broadly flat.
“The industry has managed to find new ways to add value, through MPEG-4 decoding and 100 or 120 Hz refresh rates,” said Paul Gray, Director of European TV Research at DisplaySearch. “Broadcasters moving to MPEG-4 are triggering a fresh round of innovation in TV set-making. The potential for refreshing the role of the TV is significant. The decode capability makes networked TV a mainstream opportunity. However, a continuation of recent hyper-competition would see the market pushed back into declining revenues in spite of its shipment growth.” He added, “Set-makers are keen to revitalize televisions and keep them at the center of the home. Chipmakers are rising to this challenge, but a round of consolidation will be inevitable, if only because the development costs for these sophisticated devices can only be recouped over large shipments.”
The report includes an analysis of the different applications of MPEG-4 and H.264 decoding by region. 120 Hz frame rate conversion systems are covered in the report and also analyzed in greater detail including LCD panels and TV sets in the 120 Hz Value Chain and Forecast Report.
Figure 1: 2007 to 2012 Forecast of TV Digital Decoding Capabilities by Compression Type
Table of Contents
1.0 Executive Summary
2.0 Methodology
3.0 Definitions and Segmentation
4.0 TV System Blocks and Functionality
5.0 IC TV Market Share
6.0 Advanced ICs and Segmentation
7.0 Deinterlacer/Scaler Market
8.0 Video Processor Market
9.0 MPEG Video Processor Market
10.0 Transition to Digital Terrestrial Broadcasting
11.0 Digital TV System Semiconductor Technology Trends
12.0 120 Hz Forecast and ME/MC Analysis
13.0 Function Partitioning Block Diagrams for Semiconductor Solutions
14.0 TV IC Company Results and Conference Call Summaries
15.0 LCD and PDP TV Design Wins
The latest DisplaySearch Quarterly TV Electronics Report will be available mid-July. Contact sales@displaysearch.com, or your regional DisplaySearch offices in Japan, Korea, Taiwan and China for details and pricing.
About DisplaySearch
DisplaySearch, an NPD Group company, has a core team of 59 employees located in Europe, North America and Asia who produce a valued suite of FPD-related market forecasts, technology assessments, surveys, studies and analyses. Visit the DisplaySearch blog to read about how our top analysts are interpreting up-to-the-minute issues that impact the display industry, and join us in this discussion about technology and the flat panel industry. The company also organizes influential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Houston, Kyoto, London, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at http://www.displaysearch.com/.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers and service companies rely on NPD to help them drive critical business decisions at the global, national and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys and wireless. For more information, contact us or visit the NPD website.
