OLED Lighting to Take Off in 2011; Revenues Will Pass PMOLED Displays by 2014, Reaching $6 Billion by 2018, DisplaySearch Predicts

Sort Date: 03122009

AUSTIN, TEXAS, March 12, 2009—TheOLED lighting market is setting the stage to take off in 2011, with OLED lighting revenues forecasted to surpass PMOLED displays in the 2013/2014 timeframe, reaching $6 billion by 2018, according to DisplaySearch’s newly-released report, OLED Lighting in 2009 and Beyond: The Bright Future.

“The unique features of OLED lighting are inspiring the imagination of designers. OLED lighting devices emit from the surface, can be made flexible/rollable, and even transparent like a window or reflective like a mirror. OLED lighting is thin, rugged, lightweight, and has fast switch-on times, wide operating temperatures, no noise and is environmentally friendly. The power efficiency of OLED lighting has also improved dramatically in recent years,” said Jennifer Colegrove, PhD, Director of Display Technologies at DisplaySearch.

“Hundreds of millions of dollars have been invested in OLED lighting, especially in Europe, the US, and Japan. Although OLED displays have been in mass production for about a decade, OLED lighting just started sampling and small volume production. This is due to the fact that OLED displays and OLED lighting face different challenges,” added Dr. Colegrove.

Market size, in both area (m2) and revenue ($) are forecast through 2018, with breakdowns for six applications, including automotive, display backlights, decorative/general lighting, healthcare/industrial, and signage/advertisement. Market forecasts are also given by substrate type, detailed by flexible versus rigid.

Looking into the future, the OLED lighting industry will pick up in 2011, with Philips, GE, Konica Minolta, Lumiotec and OSRAM entering mass production (Figure 1).

Figure 1: OLED Lighting Manufacturing Participant Roadmap

Source: OLED Lighting in 2009 and Beyond: The Bright Future

In OLED Lighting in 2009 and Beyond, DisplaySearch analyzes trends in the lighting industry and compares OLED lighting with five other lighting technologies: incandescent, fluorescent, high intensity discharge, LED and electroluminescent (EL). The report covers the OLED lighting supply chain, including more than 130 companies and universities, and analyzes several organizations related to OLED lighting in Europe, the US, Japan, Korea, Taiwan and China. The report also forecasts the efficiency, lifetime, and average selling price of OLED lighting devices. The OLED lighting and OLED display markets are compared and the market forecasts are analyzed. Business strategy recommendations are also given in the report. Finally, OLED lighting technologies, including structures, materials, efficiency improvement techniques, lifetime trends, and manufacturing (roll-to-roll vs. batch), are discussed and analyzed.

OLED Lighting in 2009 and Beyond: The Bright Future is delivered in PowerPoint and Excel file. For more information, contact Carl Holec at +1.512.687.1505 or sales@displaysearch.com or contact your regional DisplaySearch office in China, Europe, Japan, Korea or Taiwan.

About DisplaySearch
DisplaySearch, an NPD Group Company, has a core team of 59 employees located in Europe, North America and Asia who produce a valued suite of FPD-related market forecasts, technology assessments, surveys, studies and analyses. Visit the DisplaySearch blog to read about how our top analysts are interpreting up-to-the-minute issues that impact the display industry, and join us in this discussion about technology and the flat panel industry. The company also organizes influential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Houston, Kyoto, London, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at http://www.displaysearch.com/.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers and service companies rely on NPD to help them drive critical business decisions at the global, national and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys and wireless. For more information, visit http://www.npd.com/.

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