LG Electronics Captures Top Share of Flat Panel TV Shipments in India

LG Electronics Captures Top Share of Flat Panel TV Shipments in India

Sort Date: 12092010

SANTA CLARA, CALIF, December 9, 2010—LG Electronics increased its unit share of flat panel TV shipments to 22.7% in Q3’10, taking the top market share position in the Indian TV market. According to the newly published DisplaySearch Quarterly India TV Shipment and Forecast Database, LG’s competition, Samsung Electronics and Sony, followed close behind with shipment market shares of 21.0% and 20.8%, respectively. In addition, Panasonic almost doubled its unit share in the region to 11.0% in Q3’10, up from 6.7% in Q2’10. Indian local brands Videocon and Onida also increased their unit shares.

“LG Electronics has an advanced brand image, offering the latest technology with sophisticated designs, such as Infinia. The company also experienced LED LCD TV Y/Y growth of 69%,” noted Indrajit Ghosh, Director of India and South Asia for DisplaySearch.

Figure 1: Q3’10 India Flat Panel TV Forecast Unit Share by Brand

Source: DisplaySearch Quarterly India TV Shipment and Forecast Database

In Q3’10, the total TV market in India was 4.1M units, accounting for 45% of the Asia Pacific TV market. Unit penetration of flat panel TVs in the Asia Pacific was only 46%, the lowest of any region. In India, FPD TV unit penetration accounted for 23% of total TV shipments, increasing slowly from 18% in Q2’10. CRT TV maintains its stance as the primary TV technology in the region.

“Because LCD TV prices, especially LED LCD TV, have not yet reached a sweet spot for consumers, Q3’10 CRT TV shipments in India grew to 3.2M units, up 2% Q/Q. Despite this, the results still exceeded TV brand forecasts,” noted Hisakazu Torii, Vice President of TV Market Research for DisplaySearch. “Although both TV brands and LCD panel makers hope to boost flat panel TV demand in India, their approach to reducing TV prices, especially for LED LCD TVs, and introducing appropriate products based on consumer demand for TV design and features is key to increasing flat panel TV penetration in India.”

In terms of LCD TV sizes, 32” models have been the most popular, with a 41% unit share. Units 24” or smaller accounted for a 36% market share. Currently, 21” or smaller CRTs are the most common TV in India. For this reason, DisplaySearch expects that 22-24” LCD TVs will be an important product in the Indian market.

The DisplaySearch Quarterly India TV Shipment and Forecast Database includes TV shipments in India, by technology, brand and size, for 14 brands, including six local brands. Please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan for more information.

About DisplaySearch
Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with the NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com/. Follow us on Twitter at @npdtech and @npdgroup.

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