Large-Area TFT LCD Shipments Grow 26% Y/Y in 2010, Reaching 665 Million

LG Display Led 2010 Unit and Area Shipments, While Samsung Maintains Lead in Revenues

Sort Date: 02142011

Santa Clara, California, February 14, 2011—Global large-area TFT LCD panel shipments reached a record high of 665 million units in 2010, with strong growth in TV, notebook PC, tablet (slate) PC, and public display applications. The strong results indicate signs of recovery from the economic crisis in 2009, according to the DisplaySearch Quarterly Large-Area TFT LCD Shipment Report. Q4’10 was the strongest quarter, with 176.5 million units shipped, up 9% from Q3’10.

Monitors are a relatively mature market for large-area TFT LCD, with a mere 12% Y/Y growth from 2009, while other applications had stronger growth. Notebook PC panels reached 178 million units, a healthy 26% Y/Y growth. The strongest growth segment was mini-note/tablet/slate PC panels, which achieved a 64% Y/Y increase (Table 1), thanks to a strong 18 million units of 9.7” tablet PC panel shipments in 2010. TV panel shipments grew 36% Y/Y to 221 million units.

2010 marks the first year that LCD TV panel shipments surpassed LCD monitor panel shipments. In addition, public display panel shipments grew substantially, up 55% Y/Y, from 1.1 million units to 1.7 million.

Table 1: Large Area TFT LCD Panel Shipments (Millions)

Application

2009

2010

Y/Y

Monitor

177

199

12%

Notebook PC

141

178

26%

Mini-Note/Slate PC

33

54

64%

LCD TV

163

221

36%

Public Display

1.1

1.7

55%

Others

11

11

0%

Total

527

665

26%

Source: DisplaySearch Quarterly Large-Area TFT LCD Shipment Report

“At the beginning of 2010, DisplaySearch forecasted that the large-area TFT LCD industry would experience two crystal cycles during the year, which proved to be true,” noted David Hsieh, DisplaySearch Vice President and research leader for large-area panels.

Panel shipments reached 156 million in Q1’10, and grew to 170 million in Q2’10. At the end of Q2’10, the entire supply chain adjusted its inventory levels, which resulted in a drop in large-area TFT LCD panel prices. Q3’10 panel shipments fell to 162 million units as panel makers cut capacity utilization. Despite these results, Q4’10 demonstrated strong growth, reaching 176 million units as the panel industry gradually recovered.

Q4’10 LCD TV panel shipments remained flat at 57.5 million units. This indicates that the supply chain is still adjusting inventories and brands are not aggressively refilling their pipelines. DisplaySearch forecasts that Q1’11 panel shipments will decline 2% Q/Q due to seasonal trends. Meanwhile, TV panel shipments will fall to 55.6 million units, based on panel makers’ shipment targets. Therefore, panel inventories will likely be low by the end of Q1’11.

On a unit basis, LG Display led 2010 shipments with a 25.9% share, followed by Samsung with 22.9% (Table 2). AUO’s share was 16.8% and Chimei Innolux’s (including CMO) was 16.5%. LG Display also led in shipment area, while Samsung maintained its leadership in revenues.

Table 2: 2010 Large-Area TFT LCD Panel Unit Shipment Ranking

Application

#1

#2

#3

#4

#5

Monitor

LG Display

Samsung

Chimei Innolux

AUO

CPT

Notebook PC

LG Display

Samsung

AUO

Chimei Innolux

CPT

Mini-Note/Slate

LG Display

Samsung

HannStar

AUO

Chimei Innolux

LCD TV

LG Display

Samsung

AUO

Chimei Innolux

Sharp

Public Display

Samsung

AUO

LG Display

Sharp

Chimei Innolux

Others

Sharp

AUO

LG Display

NEC

Mitsubishi

Total

LG Display

Samsung

AUO

Chimei Innolux

Sharp

Source: DisplaySearch Quarterly Large-Area TFT LCD Shipment Report

The Quarterly Large-Area TFT LCD Shipment Report offers 100% coverage of panel makers in the industry, showing the entire range of large-area panels shipped worldwide and regionally. Authored by industry experts, the Quarterly Large-Area TFT LCD Shipment Report analyzes historical shipments and forecast projections in order to provide some of the most detailed information and insights available. The report is delivered in Excel pivot tables with a flex spreadsheet and PowerPoint analysis. For more information, contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

About DisplaySearch
Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. In collaboration with the NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at www.displaysearch.com/. Read our blog at www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit www.npd.com/ and www.npdgroupblog.com/. Follow us on Twitter at @npdtech and @npdgroup.

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