Flat Panel TV Shipments in India Doubled in Q1’11, Helped by the Cricket World Cup

SANTA CLARA, CALIF, June 20, 2011—TV shipments in India continued to grow in Q1’11, with the 2011 Cricket World Cup taking place in India. According to the DisplaySearch Quarterly India TV Shipment and Forecast Database, the total TV market in India for Q1’11 was 3.7M units, accounting for 41.5% of the Asia Pacific TV market.

In Q1’11, the unit penetration of FPD TVs reached 53% in Asia Pacific, the lowest of any region, according to the data published in the DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report. In India, CRT still dominates the TV market with a 72% unit share, but in Q1’11, FPD unit penetration slightly increased to 28%, up from 26% in Q4’10.

LCD TV shipments had Y/Y unit growth of 94%, reaching 1.0M units, due to the strong promotion by resellers and brands during the Cricket World Cup held in Q1’11. “India had a hot season with the Cricket World Cup held in India in Q1’11. This helped to boost LCD TV shipments to maintain over 70% Y/Y unit growth since 2010,” noted Indrajit Ghosh, Director of India and South Asia for DisplaySearch.

In Q1’11, the most popular size range in India was 22-24”, with 41% share. This is more than the 35% held by 32”, the leading screen size in most regions. For CRT TVs in the India market, the leading size range is 14-21”, which is a very unique trend.

There is strong competition among the three major brands in the Indian flat panel TV market, which have a combined share of around 60%. Sony continued to keep a top unit share of 20.9% in Q1’11. Samsung maintained second place with a 19.3% share, followed by LGE at #3 with 18.4%. For 22-24” sizes, Videocon had the highest share among all brands due to their strong sales network.

“Sony, Samsung and LG continue to be in a close race for flat panel TV leadership in India, with the shares of all three within 2.5% of each other,” noted Hisakazu Torii, Vice President of TV Market Research for DisplaySearch.“With weaknesses in global TV demand, especially in developed regions, we expect that some Indian players and other Japanese brands will want to increase share of flat panel TV shipments in India,” he added.

Table 1: Q1’11 India Flat Panel TV Brand Rankings by Unit Share

Rank	Brand	Q1’11 Share	Q/Q Growth	Y/Y Growth
1	Sony	20.9%	-9%	84%
2	Samsung	19.3%	-15%	64%
3	LGE	18.4%	-12%	85%
4	Videocon	12.5%	-13%	124%
5	Panasonic	8.0%	-17%	143%
	Other	20.9%	18%	177%
	Total		-8%	93%

* Videocon shipments include its sub-brand of Philips in India.

Source: DisplaySearch Quarterly India TV Shipment and Forecast Database

The DisplaySearch Quarterly India TV Shipment and Forecast Database includes TV shipments in India, by technology, brand and size, for 14 brands including six Indian local brands. Please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan for more information.

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Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with The NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

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