Energy and Cost Savings from LED-Backlit LCD TVs Not Communicated to Consumers

Lower Energy Costs over the Lifetime of the TV Will Pay Back LED Premium, DisplaySearch Finds

Sort Date: 07182011

SANTA CLARA, CALIF., July 18, 2011—According to an analysis in the DisplaySearch Q2’11 Quarterly TV Design and Features Report, brands are missing an opportunity to market LED-backlit LCD TVs based on cost savings. Analysis of electricity and TV prices together with power consumption data reveals modest payback times for low-energy TVs. There is a strong case for consumers to choose LED-backlit sets when replacing their TV, given the energy savings advantages.

DisplaySearch investigated whether the cost savings from lower energy consumption outweigh the increased purchase price of LED-backlit LCD TVs. In comparing CCFL and LED-backlit 40” LCD TVs, basic configurations and Energy Star certified, LED-backlit sets were found to have lower life-cycle costs, under reasonable lifetime assumptions, even in the US. The payback time for an entry-level LED-backlit TV is under four years in California, and under two years in Europe.

Figure 1: Payback Time for Entry-level LED-backlit TV in Comparison to CCFL-backlit TVs

Region

Payback Time (Years)

US (California)

3.8

US Average

5.1

China

12.2

Western Europe

1.9

Source: DisplaySearch Q2’11 Quarterly TV Design and Features Report

Paul Gray, DisplaySearch Director of TV Electronics Research, noted “The benefits are clear, and it is surprising that TV set makers do not market this advantage. Consumers are attuned to fuel consumption in cars, and our Global TV Replacement Study showed they are equally mindful of electricity usage when choosing a TV. When compared to 3D, the survey revealed far heavier consideration for energy consumption than 3D.”

Figure 2: Consumer Consideration of 3D and Energy

 

Source: DisplaySearch Q2’11 Quarterly TV Design and Features Report

In the DisplaySearch Global TV Replacement Study, research was carried out on over 1,000 people per country. In most countries, lower power emerged as a stronger purchase motivator than LED backlights, but the connection between the two is not being made. Set makers seem to be failing to establish the connection or make the case for power, and thus cost savings, in their LED-backlit products.

Figure 3: LED Backlight Forecast Share in LCD TV

Source: DisplaySearch Q2’11 Quarterly TV Design and Features Report

The DisplaySearch Quarterly TV Design and Features Report is a quarterly update of the issues and rapid shifts in TV feature developments. The 250+ page report examines and forecasts video processor and signal processing IC market development, including 120/100 and 200/240 Hz frame rates as well as market shares for major IC vendors. In addition, the report also features forecasting for MPEG-4 decoding and the digital broadcast environment around the world, including a forecast for DVB-T2; TV connectivity, such as wired and wireless networked TVs; LED backlighting; 3D-capability and implementation; remote controls and chassis design; and power consumption.

For more information on this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, or contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

About DisplaySearch
Since 1996, DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. In collaboration with The NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ andwww.npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.

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