3D LCD TV Panel Shipments Grew 27% in Q3’11, NPD DisplaySearch Reports

3D LCD TV Panel Penetration Expected to Reach 10% in 2011

Sort Date: 11222011

SANTA CLARA, Calif., November 22, 2011—Shipments of 3D LCD TV panels reached 6.6 million units in Q3’11, accounting for 27% growth Q/Q. The pattern retarder type and shutter glass type are growing by 34% and 23%, respectively. According to NPD DisplaySearch Quarterly Large-Area TFT LCD Shipment Report – Advanced LED + 3D, panel makers are targeting very strong 30% growth in 3D LCD TV panel shipments for Q4’11. Downstream manufacturers and brands are continuously promoting 3D, and end-user awareness and interest are growing. In Q3’11, 3D TV panel penetration in total LCD TV panel shipments reached 12%.

“The TFT LCD industry has been in oversupply for six consecutive quarters, which has influenced the price premium for 3D panels. While there are still many questions about the lack of 3D content and services, as well as end-users’ needs, LCD TV panel makers have been strongly promoting 3D through lower prices and the introduction of new, cost-effective technologies,” noted David Hsieh, Vice President, Greater China Market for NPD DisplaySearch.

While LCD TV panel shipments did not grow in Q3’11, 3D panel shipment growth was healthy, and panel makers are targeting 30% Q/Q growth for Q4’11. According to NPD DisplaySearch estimates based on panel makers’ shipment targets, 3D LCD TV panel shipments will reach 21.5 million units in 2011, with 3D penetration in LCD TV panels of 10% (4% pattern retarder type and 6% shutter glass type). Furthermore, with the launch of a series of newly developed low-cost 3D solutions, panel makers are targeting 20% 3D penetration in LCD TV panels by Q3’12. This level of 3D TV penetration may lead to more content availability.

In addition to 3D TV, panel makers are aggressively promoting 3D monitor panels, especially for consumer entertainment PC and game markets. In 3D LCD monitors, pattern retarder makers are more aggressive than shutter glass makers. Panel makers are targeting shipments of more than 1.5 million per quarter from Q2’12 onward. This is up from 250,000 units in Q3’11.

Table 1: Q3’11 LCD TV Panel Shipment By 2D and 3D (Shares)

Application

Q1’11 Actual

Q2’11 Actual

Q3’11 Actual

Q4’11 Forecast

Q1’12 Forecast

Q2’12 Forecast

Q3’12 Forecast

2D

95.5%

90.7%

88.2%

85.1%

83.1%

79.5%

78.5%

3D Pattern Retarder

1.0%

3.6%

4.8%

6.6%

6.4%

10.4%

10.6%

3D Shutter Glass

3.5%

5.8%

7.1%

8.3%

10.5%

10.1%

10.9%

Source: NPD DisplaySearch Quarterly Large-Area TFT LCD Shipment Report – Advanced LED + 3D

The NPD DisplaySearch Quarterly Large-Area TFT LCD Shipment Report covers the entire range of large-area panels shipped worldwide and regionally. The report analyzes historical shipments and forecast projections with 100% coverage of panel makers. Authored by industry experts, the Quarterly Large-Area TFT LCD Shipment Report provides some of the industry’s most detailed information and insights. It is delivered in PowerPoint and includes Excel-based data and tables. For more information on this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, or contact@displaysearch.com or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
Since 1996, NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. NPD DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with The NPD Group, its parent company, NPD DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on NPD DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com/. Follow us on Twitter at @npdtech and @npdgroup.

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