Mobile PC Outlook Shows Growing Influence of Tablet PCs

2011 Tablet PC Shipments Estimated at Nearly 73 Million Units, More than 25% of All Mobile PCs

Sort Date: 01042012

SANTA CLARA, Calif., January 4, 2012—The tablet PC category expanded its role in the mobile PC market, with shipments of 72.7 million units, accounting for 25.5% of mobile PC shipments in 2011, according to the latest NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. The Y/Y shipment growth rate for tablets in 2011 is expected to reach 256%, as strong tablet shipments in Q3’11 appeared to be a prelude to equally vigorous demand in Q4’11. Introductions of significantly competitive new devices in Q4’11, strong demand for incumbents, and additional distribution channels have been catalysts for accelerated tablet PC shipment growth.

Tablet PC shipment growth is happening as NPD DisplaySearch has slightly lowered its notebook PC shipment forecast. Notebook PC shipments in 2011 are now expected to reach 187.5 million units, up 12% Y/Y, but slightly less than the previous forecast of 188 million. Mini-note PC shipments are expected to reach 25.2 million units, up 20% Y/Y. Overall mobile PC shipments in 2011 are projected to reach 285.4 million units, up 31% Y/Y.

“In the short term, tablet PCs will be the growth accelerant in the overall mobile PC market, as macroeconomic factors and hard drive motor supply issues impact the market for notebook PCs,” said Richard Shim, Senior Analyst at NPD DisplaySearch. “In the longer term, notebook PC shipments will bounce back as ASPs continue to decline, Windows 8 launches, and new form factors, such as ultrabooks, continue to emerge.”

By 2017, notebook PC shipments are forecast to reach 432 million units, and tablet PC shipments are projected to reach 383.3 million units. Ultrabooks are an emerging form factor that is expected to contribute to demand in later years of the forecast. Demand for ultrabooks will be driven by consumer interest in sleek design and convenience like instant-on and long battery life. For the next two years, the premium price points of Ultrabooks will temper demand, and there may be some supply limitations in production of displays thin enough for Ultrabooks.”

Tablet PC shipments will be driven by increasingly powerful multi-core processors, mature operating systems, growing application libraries, and higher resolution panels. NPD DisplaySearch forecasts that tablet PCs with 250 to 300 pixel per inch panels will make up nearly 25% of shipments in 2012.

The updated forecast also points to the following:

  • Mobile PC shipments into emerging regions are growing, with 2011 shipments projected to be 138 million units, up 48% Y/Y, and increasing to 452.8 million by 2017. Mobile PC shipments into mature regions are estimated to reach 147.5 million units in 2011 and grow to 371.6 million units by 2017.
  • Mobile PC shipments will be up in late 2012 and 2013 with the introduction of Microsoft’s Windows 8 operating system and new mobile processors from Intel

Figure 1: 2011-2017 Mobile PC Shipments by Form Factor (millions)

Source: Quarterly Mobile PC Shipment and Forecast Report.

Figure 2: 2011-2017 Ultrabook PC Shipment Forecast (millions)

Source: Quarterly Mobile PC Shipment and Forecast Report

The NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report covers the entire range of mobile PC products shipped worldwide and regionally. With analysis of global and regional brands, the Quarterly Mobile PC Shipment and Forecast Report provides an objective, expert view of the market with insight into historical shipments, revenues, forecasts and more. For more information about the report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan or more information.

About NPD DisplaySearch
Since 1996, NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. NPD DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with The NPD Group, its parent company, NPD DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on NPD DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com/. Follow us on Twitter at @npdtech and @npdgroup

An NPD Group Company
X

Client Login


Forgot your password?
Become a Client

Contact a DisplaySearch representative today and learn how our in-depth display-related research can benefit your organization.

Contact us now!