The NPD Group Expands Technology Analyst Business and Marketing Teams

New Hires Reinforce Commitment to Growing Global Client Base

Sort Date: 02032012

Santa Clara, Calif., February 3, 2012—The NPD Group today announced significant expansions to its global technology analyst business and marketing teams in an effort to better support its growing global client base. Specifically, the company has added four market analysts—Riddhi Patel, Jimmy Kim, Steven Han and Jeffrey Song—as well as a new Director of Marketing, Raj Misra, PhD.

“The NPD Group continues to expand its coverage of the ever-changing global display, electronics and solar supply chains to closely track new technologies, follow growing markets, and stay ahead of evolving product categories,” said Paul Semenza, Senior Vice President for Analyst Services. “Our newest team members will bolster our comprehensive global market research offerings.”

Peter Goldman, Senior Vice President for Business Operations, added, “With the integration of the NPD technology analyst business, The NPD Group is investing in the cohesive and robust marketing efforts for its analyst-driven businesses. We are pleased to have Dr. Raj Misra drive this effort.”

Recent additions to the teams include the following:

Riddhi Patel, NPD DisplaySearch Research Director, Consumer Insights
With more than 13 years of expertise in market research and analytics, consumer insights, and consulting, Riddhi Patel joined NPD DisplaySearch with extensive marketing, strategy formulation and analysis, and product marketing experience. She was previously Director of Television Systems at IHS iSuppli. She earned her MBA from South Gujarat University and a Bachelor of Science from Maharaja Sayajirao University. Riddhi is located in The NPD Group’s Santa Clara, Calif. office.

Jimmy Kim, NPD DisplaySearch Senior Analyst, Display Materials and LED
At NPD DisplaySearch, Jimmy Kim will be in charge of display materials and LED analysis at the Korea office. Before joining the company, he worked in research and development at Samsung, and earned a PhD from the School of Materials Science and Engineering at Seoul National University. Jimmy is located in The NPD Group’s Seoul, Korea office.

Steven Han, NPD Solarbuzz Analyst
Steven Han is responsible for research and analysis of downstream PV market developments in the Greater China region for NPD Solarbuzz. He tracks and analyzes solar incentive policies, markets, downstream channels, and major projects. He previously worked at Suntech Power, Applied Materials, and Semiconductor Precision Machinery. He is a graduate of the University of Electronic Science and Technology of China. Steven is located in The NPD Group’s Shanghai, China office.

Jeffrey Song, NPD In-Stat Analyst
As an analyst at NPD In-Stat, Jeffrey Song is responsible for market and industry research of digital entertainment, including connected TVs, Blu-ray players, video game consoles, and set top boxes (STBs) in China and Taiwan. Prior to joining NPD In-Stat, he worked at 3DiJoy, AverMedia, and INVENTEC. He has a Bachelor’s degree in electrical engineering and automation from Shandong University of Science and Technology. Steven is located in The NPD Group’s Shanghai, China office.

Raj Misra, The NPD Group Director of Marketing
Raj Misra heads product marketing, brand strategy, and public relations for NPD DisplaySearch, In-Stat, and Solarbuzz. With more than 15 years of marketing leadership experience, his expertise covers all facets of integrated global marketing, including branding, market research, advertising, digital marketing, public relations, and competitive strategy. Raj has held marketing leadership positions at Microsoft, Pratt & Whitney, Chubb, and Fiat. He has an undergraduate degree in engineering from the Indian Institute of Technology and a doctorate in consumer marketing from the University of Texas at Austin. Raj is located in The NPD Group’s Santa Clara, Calif. office.

About NPD DisplaySearch
Since 1996, NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. NPD DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with The NPD Group, its parent company, NPD DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on NPD DisplaySearch analysts, reports and industry events, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About NPD Solarbuzz
NPD Solarbuzz is a globally recognized market research business focused on solar energy and photovoltaic industries. Since 2001, NPD Solarbuzz has grown its client base to include many of the largest global PV manufacturers, major investment banks, equipment manufacturers, materials suppliers, hedge fund companies, and a vast range of other multi-nationals. NPD Solarbuzz offers a wide array of reports, including Marketbuzz, an annual global PV industry report, and Solarbuzz® Quarterly, which details both historical and forecast data on the global PV supply chain. The company’s research also provides annual downstream PV market reports by region for Europe, Asia Pacific and US markets. In addition, is a recognized and respected online resource within the solar industry. For more information, visit or follow us on Twitter at @Solarbuzz.

About NPD In-Stat
With nearly 30 years of history in research and consulting, NPD In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. The company’s insights are derived from a deep understanding of technology impacts and direct relationships with leading players in each of its core markets. NPD In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform customers to make critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on NPD In-Stat to support critical business, product and technology decisions. For more information on NPD In-Stat, visit

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit and Follow us on Twitter at @npdtech and @npdgroup.

Solarbuzz and Marketbuzz are registered trademarks of The NPD Group.


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