Smartphone Shipments to Pass One Billion in 2016, According to NPD DisplaySearch
Launch of iPhone 5 Expected to Accelerate Growth, Raise the Bar for Smartphone Design
Santa Clara, CALIF., September 12, 2012—Smartphone shipments are forecast to reach 567 million in 2012, and nearly double by 2016 as replacement phones, like this week’s anticipated iPhone 5, continue to enter the market.
According to Hiroshi Hayase, Vice President, Small/Medium Displays for NPD DisplaySearch, “Apple’s iPhone 5 will be a key product for the smartphone market in 2H’12. Apple shipped more than 140 million phones in 2010 and 2011, so we can expect smartphone shipments to continue flourishing as users upgrade to the new iPhone.”
Figure 1: Smartphone Shipment Forecast
Source: NPD DisplaySearch Smartphones: Displays, Designs and Functionality
Despite the excitement surrounding the new iPhone, the volume of new smartphone shipments is lower than expected. NPD DisplaySearch downgraded its 2012 forecast of new purchases from 220-230 million to 177 million. The volume of replacement phones, however, is expected to increase as new smartphones enter the market.
“The timing of mobile phone contracts can also impact the smartphone market,” said Hayase. “More service providers are likely to shorten mobile phone replacement cycles in an effort to boost sales.”
iPhone 5 Expected to Deploy Innovative Technology
In addition to creating excitement in the smartphone market, Apple’s iPhone 5 is expected to implement new component and system technologies. NPD DisplaySearch expects that Apple will use a slightly larger display (4”, up from 3.5”). It will have the same Retina display with 326 ppi, which will result in a wider screen format of 1136 × 640 pixels. One of its most anticipated new technologies is in-cell touch, using a touch sensor integrated into the display panel. This approach can improve the performance of the display, and most importantly, reduce the thickness of the display-sensor combination by as much as a half-millimeter. NPD DisplaySearch expects Apple to utilize the space for a larger battery for less frequent charging.
The new NPD DisplaySearch Smartphones: Displays, Designs and Functionality analyzes smartphone displays and the market. With detailed display coverage, this report provides display makers with insights on how smartphones are driving demand for mobile displays. It also provides mobile phone and phone component makers with valuable insights into how displays are changing smartphones. In addition to high-end smartphones, the market for low-cost smartphones is growing quickly. The report analyzes the volumes and strategies for this market. For more information on this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, or firstname.lastname@example.org or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.
About NPD DisplaySearch
Since 1996, NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. NPD DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. In collaboration with The NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at www.displaysearch.com/. Read our blog at www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us or visit www.npd.com/wps/portal/npd/us/home and www.npdgroupblog.com/. Follow us on Twitter at @npdtech and @npdgroup.