Flat Panel Display Industry Poised for Recovery and Long-Term Growth, According to NPD DisplaySearch

Average LCD TV Panel Size Forecast Increases 9% in 2012

Sort Date: 10162012

SANTA CLARA, CALIF., October 16, 2012—The flat panel display industry is on a road to recovery thanks to several key industry trends, according to research from NPD DisplaySearch. Despite facing excess capacity and the resulting erosion in panel prices and profitability within the flat panel supply chain, several trends are adding value to the display market: a shift toward larger panel sizes, and the commercialization of advanced display technologies and specifications, such as higher resolution, wider viewing angles, integrated touch functionality, and slimmer and lighter form factors.

“The average diagonal sizes of key FPD applications have increased over the past three years, and every inch of growth in flat panel display applications results in growth in area demand and thus capacity utilization,” noted David Hsieh, Vice President of Greater China Market Research for NPD DisplaySearch. “Once consumers adopt larger panel sizes, it’s difficult for them to revert to smaller displays and lower resolution. As a result, the increase in average diagonal sizes will accelerate in 2013 as well as long-term growth for the flat panel display industry.”

Table 1: Average Diagonal Size of Key FPD Applications

Key Applications

2010

2011

2012

2013

Average Size
Difference
(2010-2013)

Desktop Monitor

19.9”

20.3”

20.7”

20.9”

1.0”

5%

LCD TV

33.2”

34.5”

35.9”

36.1”

2.9”

9%

Mobile PC

13.6”

12.8”

12.1”

12.2”

-1.4”

-10%

Mobile Phone

2.4”

2.6”

3”

3.3”

0.9”

38%

OLED TV

15”

 

55”

55”

40.0”

267%

Plasma TV

46.3”

47”

48.1”

50”

3.7”

8%

Portable Media Player

2.8”

3.1”

3.1”

3.6”

0.8”

29%

Portable Navigation Device

4.3”

4.5”

4.5”

4.6”

0.3”

7%

Public Display

41.7”

41.3”

44.9”

46.5”

4.8”

12%

Source: NPD DisplaySearch Quarterly Worldwide FPD Shipment and Forecast Report

Desktop Monitor
NPD DisplaySearch anticipates challenges in desktop monitor panel demand especially in 2012 and 2013. That challenge is a result of the maturity of desktop PC bundles and stagnant replacement in the stand-alone PCs. However, consumers are buying larger-sized LCD monitors such as 23”, 24”, and 27”, so average monitor diagonal size is increasing from 19.9” in 2010 to 20.9” in 2013.

LCD TV
Significant growth for LCD TV panel sizes are also forecast, with the adoption of new LCD TV panel sizes replacing smaller sizes: 28”/29” replacing 26”, 39” replacing 37”, 50” replacing 46”/47”, and 60” replacing 55”.

Mobile PC
Mobile PCs are the only key segment where average screen size is falling as smaller-sized tablet PCs take share and the ultra-portable segment grows within notebook PCs.

Mobile Phones
Mobile phone display sizes are increasing from 2.4” in 2010 to 3.3” in 2013, driven by the larger, higher resolution screens for smart phones.

OLED TV
OLED TV panels are the fastest-growing segment in terms of average size from 2010 to 2013, with the average size increasing from 15” in 2010 to 55,” as both LG and Samsung invest in new manufacturing capacity.

Public Displays
The public display segment also shows promise with the average diagonal size forecast to rise from 41.7” from 2010 to 46.5” in 2013.

NPD DisplaySearch offers a comprehensive view of the 9.1"+ display market and supply chain. The company’s extensive reports, analysis and forecasts deliver the industry’s most complete look at the global large-area display market. For more information, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, or contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
Since 1996, NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. NPD DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. In collaboration with The NPD Group, its parent company, DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us or visit http://www.npd.com/ and http://www.npdgroupblog.com/. Follow us on Twitter at @npdtech and @npdgroup.

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