Smartphone, Tablet PC Demand Drive Small/Medium Flat Panel Display Revenue to $71.5 Billion in 2016, Reports NPD DisplaySearch

Sort Date: 04102013

SANTA CLARA, CALIF., April 10, 2013— Demand for larger screens, higher resolution, and advanced touch functionality on smartphones and mobile PCs, in particular tablet PCs, will boost small/medium flat panel display market revenue to $71.5 billion by 2016, up 100% Y/Y, according to the NPD DisplaySearch Quarterly Small/Medium Shipment and Forecast Report. Competition among top smartphone brands has driven flat panel display (FPD) makers to produce more high-grade technologies, such as AMOLED displays for Samsung’s Galaxy S and retina displays for Apple’s iPhone.

“The majority of demand for active matrix flat panel display (AMFPD) technology is coming from smartphone manufacturers, and other smart devices with similar functionalities, such as tablet PCs,” said Hiroshi Hayase, Vice President, Small/Medium Displays, NPD DisplaySearch. “Panel makers have started to take notice of this lucrative market as consumer demand for high-end technology outpaces any major concerns over cost, paving the way for a more competitive landscape over the next few years.”

Figure 1: Revenue Forecast for Small-Medium AMFPD Technology (2012-2016)

Source: NPD DisplaySearch Quarterly Small/Medium Shipment and Forecast Report

Samsung Display Continues Dominance, Followed by Japan Display and Sharp

Samsung Display secured the top spot among small-medium AMFPD makers in 2012. It is the only company to successfully mass-produce AMOLED technology, and the Samsung Galaxy S3, which uses an AMOLED display, is the best-selling smartphone worldwide.

Ranked behind Samsung are Japan Display, Sharp, and LG Display. Each of these companies has increased its revenue share by producing TFT LCDs with high resolutions and wide viewing angles for the iPhone 4 and iPhone 5. Unlike Samsung with AMOLED, these companies have had to share the growth in TFT LCDs.

“We anticipate that Samsung Display will continue to be the top FPD maker in the near future, especially as the Samsung Galaxy S4, which uses a 5” full HD display, is set to launch in just a few weeks,” added Hayase. “As seen with the weaker than anticipated sales of the iPhone 5, Japan Display, Sharp, and LG Display are likely to be affected by any product announcements coming out of Apple in 2013.”

Figure 2: Small/Medium AMFPD Maker Rankings by Revenue Share in 2012

Source: NPD DisplaySearch Quarterly Small/Medium Shipment and Forecast Report

The NPD DisplaySearch Quarterly Small/Medium Shipment and Forecast Report covers the entire range of small/medium (≤9.0”) displays shipped worldwide and regionally. Backed by over 40 suppliers of data and our own team of industry analysts, this report analyzes historical shipments and projects forecasts that provide decision makers with the insights they need to support procurement and product plans. For more information on this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, or contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com/ and npdgroupblog.com. Follow us on Twitter: @npdgroup.

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