Flat Panel Public Display Market Expected to Grow 23% Annually Through 2017, Reports NPD DisplaySearch

Growth of LCD Display Shipments to Offset Rapid Decline of PDP Production

Sort Date: 05162013

SANTA CLARA, CALIF., May 16, 2013—The global large screen public display market is forecast to grow at 23% compounded annually from 2013 through 2017, according to the latest NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report. The growth comes after the first double-digit decline (18%) for the market in 2012, when LCD shipments were flat and PDP (plasma display panel) shipments collapsed. The positive outlook is attributable to an improving economy, demand from emerging countries, price erosion on larger size displays, and a potential uptick in demand tied to the 2014 World Cup.

The majority of this growth will occur from an increase in the production and sales of large-screen LCD displays. According to NPD DisplaySearch, shipments of 60”+ displays grew by 89% Y/Y in 2012 and are expected to grow by another 35% in 2013. Strong growth is expected to continue during the forecast period, and 60”+ public displays are expected to pass 1 million units by 2017.

“The supply side has been preparing for this growth for several years, investing in new fabrication plants to manufacture larger size LCD panels,” said Todd Fender, senior analyst with NPD DisplaySearch. “Additionally, other panel manufacturers are focusing more attention on economical cuts from their current glass substrates, resulting in newer (slightly-larger) sizes. Still others are experimenting with a newer technique called MMG (Multi-Model Glass), where two different sized panel products are cut from the same generation glass substrate. This new production leads to increased competition, which leads to price erosion and eventually results in increased demand.”

Figure 1: Global FPD Public Display Total Market Summary (2010-2017)

Source: NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report

A focus on larger size screens also allows manufacturers to increase their profit per module and fills the gap left by Panasonic and others that have exited the PDP business. After 2015, NPD DisplaySearch forecasts the 50” PDP size may be the only plasma display panel available in the marketplace. Demand for larger size displays is expected to continue, providing an increased opportunity for LCD manufacturers.

“The good news is that the end user will be able to purchase larger displays at lower prices. The bad news could be that they will no longer see some of the traditional sizes offered in the marketplace over the next few years,” added Fender.

The NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report analyzes historical shipments, revenues, and forecast projections to provide an accurate, detailed view of the public display market. For more information, contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan for more information.

Join NPD DisplaySearch at the 2013 FPD Conference at InfoComm on June 11 in Orlando, Florida. NPD DisplaySearch analysts, end users, distributors, and integrators will present and participate on panels addressing vertical market applications and solutions. For more information about the conference, including agenda and attendee registration, visit www.displaysearch.com/fpdatinfocomm.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com/ and npdgroupblog.com. Follow us on Twitter: @npdgroup.

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