Touch-Sensor Technologies Poised for Growth, According to NPD DisplaySearch

Total yielded touch-sensor area is forecast to more than double in 2013, reaching 35.9 million square meters in 2015.

Sort Date: 06182013

SANTA CLARA, CALIF., June 18, 2013—Rapid growth in smartphones and tablet PCs is driving demand for several touch sensor technologies. According to the latest Touch Sensor Market and Evolution Report from NPD DisplaySearch, total yielded touch-sensor area is forecast to reach 25.5 million square meters in 2013 and 35.9 million square meters in 2015, up from 12 million square meters in 2012.

Projected-capacitive maintained its dominance in the touch-sensor market in 2012, with 81.5% of the market. However, other touch-sensor technologies are growing as well, with on-cell touch-sensor benefiting from the growing Galaxy smartphone and tablet PC series, while in-cell touch-sensor growth is driven by iPhone 5 sales.

“Mobile applications—including smartphones, tablet PCs, and notebook PCs—are driving rapid growth for touch sensors,” said Shoko Oi, Deputy Director of Touch Panel and Emerging Display Research for NPD DisplaySearch. “Each of these applications has a different mix of touch sensor types, including glass- and film-based sensors, as well as one-glass solution.”

Figure 1: Total Yielded Touch-Sensor Area Forecast

Source: NPD DisplaySearch Touch Sensor Market and Evolution Report

Touch sensor structures are extremely dynamic, and diversified among various applications, which can lead to different supply chain conditions. For example, touch sensors for smartphones are abundant; while touch sensors for notebook PCs are experiencing a much tighter supply/demand situation, due to fewer qualified makers and uncertainty about the Windows 8 effect.

“Reduction in ITO film for film sensors, thinner glass sensors, and other new materials, like metal mesh and silver nanowires, are becoming more widely available,” Oi noted. “This on-going evolution of sensor structures and ITO replacement materials will bring new competition to the touch-sensor industry.”

For more detailed information on shifts in the touch-screen market, contact Charles Camaroto about the Touch Sensor Market and Evolution Report, or contact your regional DisplaySearch office in China, Japan, Korea, or Taiwan.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit and Follow us on Twitter: @npdtech and @npdgroup.


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