Shipments of Tablet PCs Expected to More Than Double Those of Notebook PCs in 2014, NPD DisplaySearch Reports

Sort Date: 07292013

SANTA CLARA, CALIF., July 29, 2013— Shipments of tablet PCs are expected to reach nearly 364 million worldwide in 2014, more than doubling the projected 177 million shipments of standard notebook PC and ultra-slim PCs, according to the NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. In January, NPD DisplaySearch forecast that tablet PC shipments would exceed notebook PC shipments in 2013, and our latest research reveals that tablet PC shipments will continue to increase across all regions, particularly in emerging markets, as notebook PC shipments decline through 2017. Tablet PC shipments are projected to reach 589 million by 2017, while notebook PC and ultra-slim PC are forecast at 176 million.

“The PC market is clearly shifting away from notebooks and toward tablets,” said Richard Shim, senior analyst with NPD DisplaySearch. “Supply chain indications reveal that previously planned production of notebook PCs is being pulled back due to declining adoption and that brands are gradually increasing the number of tablet PC models in their product mixes. Panel and finished goods suppliers are also increasing production of displays and other components for tablets in order to keep up with the market changes.”

Figure 1: Worldwide Mobile PC Shipment Forecast

Source: NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

Tablet PC growth is fueled by increased adoption in emerging regions, where it is stifling notebook PC growth. PC penetration is low in emerging regions, and first-time PC buyers typically prefer a notebook PC. However, tablet PCs with lower prices, longer battery life, and more convenient usage models are replacing notebook PCs, which is leading to direct cannibalization.

The tablet PC market is also quickly evolving, offering more choices to a growing audience of potential buyers. Consumers can expect to see greater choice in screen sizes, as brands look to differentiate their products and exploit new market opportunities. Tablet PCs with screens smaller than 8” will account for 59% of the market (166 million units) in 2013, but they will account for 63% (277 million units) in 2015. New tablet PC screen sizes will include both 8” and 7.5” sizes, and manufacturers are expected to focus on tablets with prices that are attractive to middle-income buyers.

Figure 2: Worldwide Shipment Forecast by Size Category 2012 - 2017

Source: NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

“Smaller tablets are important, because they will encourage adoption in emerging regions,” Shim said. “Smaller screen sizes translate to lower priced tablet-PC options, since display panels tend to comprise just over a third of the total cost of a tablet, which makes them attractive in price-sensitive markets.”

The NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report covers the entire range of mobile PC products shipped worldwide and regionally. With analysis of global and regional brands, the Quarterly Mobile PC Shipment and Forecast Report provides an objective, expert view of the market with insight into historical shipments, revenues, forecasts and more. For more information about the report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwanfor more information.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com/ and npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

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