Touch Screen Penetration in Notebook PCs Modest, But on the Rise, According to NPD DisplaySearch

Nearly 20 million touch-enabled notebook PCs expected to ship in 2013.

Sort Date: 11262013

Santa Clara, California, November 26, 2013—Touch-panel notebook PC shipments will reach 19.8 million units, or 11 percent penetration, in 2013. By 2017, touch-panel penetration is expected to reach nearly 40 percent (64.2 million units) according to the new NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report – Advanced.  

Figure 1: Worldwide Notebook PC with Touch Shipment Forecast

Source: NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report – Advanced

During the first half of 2013 (1H’13), global shipments of notebook PCs with touch screens reached 6.2 million units, or 7 percent share of the overall notebook market. Ultra-slim PCs led touch-screen penetration in the overall notebook PC category, with 1.7 million units, followed by standard notebooks, with 4.5 million units. ASUS had the most shipments of notebooks with touch interfaces in 1H’13, followed by Lenovo, Acer, HP and Sony.

Figure 2: Worldwide Top Five Brands by Touch-based Notebook PC Shipments, 1H’13

Brand

Shipments of Notebook PCs with Touch (000s)

Market Share of Notebook PCs with Touch

Touch Penetration by Brand

ASUS

1,651

26.3%

20.0%

Lenovo

923

14.7%

7.4%

Acer Group

846

13.5%

9.2%

HP

581

9.3%

4.4%

Sony

501

8.0%

17.6%

Source: NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report – Advanced

“Touch penetration in notebooks was modest in the first half of the year, and we expect a slight increase to 10% in the second half. Premium pricing and a lack of compelling uses for touch screens on notebooks continue to hinder adoption,” said Richard Shim, senior analyst at NPD DisplaySearch. As touch interfaces become increasingly common across all mobile devices, however, it is just a matter of time before the technology also becomes more prevalent in notebooks.”

Factors encouraging adoption include Intel’s mandate that third-generation Ultrabooks include touch, as well as hybrids, sliders, convertibles, and other new touch-friendly form factors that will become more common in the years to come. “A touch panel on a clamshell notebook seems less intuitive than it does on a tablet-like device, which is better suited to touch interactions,” according to Shim.

The NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report – Advanced delivers insight and data into worldwide and regional mobile PC shipments for both global and regional brands. For more information about this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea, or Taiwan.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com/ and npdgroupblog.com. Follow us on Twitter: @npdtech and @npdgroup.

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