UHD Resolution Displays Lead Growth in Global Broadcast and Production Display Category, According to NPD DisplaySearch

Sort Date: 06162014

SANTA CLARA, CALIF., June 16, 2014—According to the new NPD DisplaySearch Specialty Displays Report, global shipments of 8 megapixel (MP) UHD displays with 3840 × 2160 resolution are forecast to grow at a compound annual growth rate (CAGR) of 69% through 2017, while 9 MP 4K displays with 4096 × 2160 resolution will grow at an 8% CAGR. Higher prices for 4K resolution screens are the reason for the disparity in growth rates. For example, in 2013 the average selling price (ASP) for a 31.5” UHD display was $11,000, compared to $25,000 for a 31.1” 4K display.

“This trend toward UHD and away from 4K will continue, as long as the prices for 4K displays remain higher than one-and-a-half times the cost of UHD displays,” said Todd Fender, senior analyst of professional and commercial displays at NPD DisplaySearch. “If 4K resolution is not required, either for the slightly higher resolution or for the different aspect ratio, it will be difficult for buyers to justify the price premium.”

Figure 1: UHD/4K Resolution Share Split, 2013-2017

Source: NPD DisplaySearch Specialty Displays Report

Global shipments of broadcast and production displays, including those used as field monitors, studio monitors, and large screen displays, exceeded 300,000 in 2013. The current NPD DisplaySearch forecast indicates that broadcast production display shipments will grow at a CAGR of over 3% through 2017. A major contributor to this growth will be displays in the 30”-and-larger category, where shipments will more than double over the next four years.

Figure 2: 2013 Broadcast and Production Display Market Share by Size

Source: NPD DisplaySearch Specialty Displays Report

More than half (57%) of all broadcast and production displays shipped in 2013 were smaller than 7.5”. The majority of these displays were used as field monitors, which are also known as portable monitors, viewfinders or camera-top displays. Due to their relatively small screen size and lower specification requirements, many of these monitors use the same LCD panels found in tablet PCs.

“The tablet PC market has exploded in the last few years, so price points are very low and panel availability is high,” Fender said. “As a result, there are frequent changes in core panel sizes, resolutions, specifications, and panel costs, due to rapidly changing consumer market demands, which may result in a fragmented market and low barriers to entry for newer, smaller brands coming into the category.”

Based on data and analyses of historical shipments, revenues, and projection forecasts, the new Specialty Displays Report from NPD DisplaySearch is the display industry’s most in-depth look at the size and market potential of the markets for broadcasting and production, professional graphics displays, and medical imaging. For more information about this report, contact Charles Camaroto at 888-436-7673 or 516-625-2452, e-mail contact@displaysearch.com, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com/ and npdgroupblog.com. Follow us on Twitter: @npdgroup.

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