Notebook PC Shipment Results Improve after Seven Consecutive Quarters of Decline, According to NPD DisplaySearch

Sort Date: 08212014

Santa Clara, Calif., August 21, 2014—After seven consecutive quarters of shipment declines, the global notebook PC market improved in Q2’14. According to preliminary results from the NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report, notebook PC shipments reached 45.1 million units, up 1% Y/Y.

“North America and Western Europe have improved to positive double-digit growth, due to a combination of commercial PC replacement cycles and Windows XP migration in 2014,” said Hisakazu Torii, vice president, smart application research at NPD DisplaySearch. “The notebook PC market has also benefited from the launch of Chromebooks and other low-priced notebook PCs.”

After declining 20% last year, year-over-year growth for the top five notebook PC brands collectively reached 16% in Q2’14. With strong sales in Europe, China, and Latin America, the Lenovo Group overtook HP to lead the market with an 18% shipment share. Asus claimed the #3 position from Dell, due to increased shipments in Europe, China, and Asia. In contrast, shipments of tablet PCs continued to fall in Q2’14, down 12% Y/Y with shipments down for the top five brands.

Table 1: Worldwide Top Five by Notebook PC Shipment Share in Q2’14

 

Q2’14 Share

Q2’13 Share

Y/Y Growth

Lenovo Group

18%

14%

36%

HP

17%

16%

13%

Asus

11%

9%

19%

Dell

11%

10%

10%

Acer Group

10%

11%

-3%

Total Top Five Brands

67%

60%

16%

Data note: Starting in Q1’14, NPD DisplaySearch included CCE, Medion, NEC, and Mobile Internet and Digital Home Business Group (MIDH) in Lenovo shipments. BR>Source: NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

The NPD DisplaySearchQuarterly Mobile PC Shipment and Forecast Report delivers insight into worldwide and regional mobile PC shipments with data for global and regional brands. For more information about the report, please contact Charles Camaroto at 888.436.7673 or 516.625.2452, e-mail contact@displaysearch.com, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.

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