Brazil LCD TV Shipments Rise 51% in Q1’14 on World Cup Demand, According to NPD DisplaySearch

Brazil boasts strongest country-level growth performance in first quarter; China’s big screen mix surges, as growth slows.

Sort Date: 06032014

Santa Clara, Calif., June 3, 2014—LCD TV shipments in Brazil surged 51% in Q1’14 compared to a year ago, while plasma TV shipments grew more than 200%, as retailers stocked up ahead of anticipated TV demand for the World Cup tournament in Brazil this year. Total TV shipments to Brazil reached 3.3 million units in Q1’14, up from just 2.1 million in Q1’13, according the latestQuarterly Global TV Shipment and Forecast Report from NPD DisplaySearch.

“Not all regions see increased demand related to major sporting events, but the 2014 FIFA World Cup tournament is driving higher levels of demand ahead of the event in Brazil,” said Hisakazu Torii, vice president of smart applications for NPD DisplaySearch. “The main demand drivers are CRT replacement, broader HD broadcasting availability, and a strong push by manufacturers to maximize the promotional opportunity.”

LCD TV shipment growth in Brazil during Q1’14 was a dramatic improvement over sluggish growth the previous year; in fact, growth was more than twice as strong as any other single country. Growth rates also improved in Japan, India, and the US.

Figure 1: Y/Y Growth of LCD TV Shipments by Region and Quarter

Source: NPD DisplaySearch Quarterly Global TV Shipment and Forecast Report
Note: Chart shows only Q4’13 and Q1’14 for US, Canada, CIS, Russia, and Ukraine.

“The Chinese market has grown more slowly recently—especially because growth in the early part of last year was exceptionally strong, due to the looming end of the government-sponsored subsidy program,” Torii said. “The mix of screen sizes also shifted larger recently.” The 50”+ screen sizes category in China increased to 20.1% in Q1’14, which is more than twice as much as a year ago. Canada and the US both also had increases in this segment, increasing to 31.7% and 25.4%, respectively. (The US had the greatest mix of 60”+ screens, reaching 8.6% of total units shipped in Q1’14.

Figure 2: Flat Panel TV Size Mix by Country in Q1’14

Source: NPD DisplaySearch Quarterly Global TV Shipment and Forecast Report

The NPD DisplaySearch Quarterly Global TV Shipment and Forecast Report covers the entire range of TV products shipped worldwide and regionally, providing historical shipments and forecast projections for the consumer technology and industries. For more information about the report, please contact Charles Camaroto at 888.436.7673 or 516.625.2452, e-mail contact@displaysearch.com, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Practice areas include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter at @npdtech and @npdgroup.

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