Connected TV Study: Features, Content and Usage
Connected TV Study: Features, Content and Usage
Consumer trends, online content
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Summary
This report is an essential reference for TV and multimedia content companies. The study, which is based on a global survey of more than 14,000 respondents in 14 countries, provides valuable data-driven insights on how consumers view online content, how often, what devices are used for viewing online content, how frequently they watch online video from providers like Netflix and Hulu, and much more.
Backed by The NPD Group’s survey expertise and DisplaySearch’s deep supply chain understanding, this report asks the right questions and provides a clear picture of consumer behavior for both the TV and content industries.
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- 14,000+ total completed surveys of TV owners
- Nationally representative base of 1,000 TV owners in each market
- 15-20 minute online, offline and face-to-face translated consumer surveys
Recent Findings
Analysts
Riddhi Patel
United States
Research Director, Consumer Insights
Has expertise in market research and analytics, consumer insights, and consulting
Hisakazu Torii
Japan
Vice President, TV Market Research
Focused on the TV market, covering all Japanese TV brands across Asia Pacific.
Detailed Information
Data Covered
- Markets include: Brazil, China – Urban, China – Rural, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Turkey, UK, USA
- The technology of TVs owned by consumers
- How many existing TVs are internet capable
- How the TV/video content is received
- Percentage of households that own an HD TV
- Capability: internet capable/not internet capable, capable and not connected/capable and connected
- 3D capability and usage
- Devices used for viewing online content
- Frequency of viewing online content from providers such as Netflix and Hulu
- Devices used for viewing online content from providers such as Netflix and Hulu
- Types of online content viewed by consumers
- How TV owners obtain online content on their TV: download, stream, etc.
- Why TV owners do not view online content
- Online viewing preferences and interests
- Methodology: Survey is based on 14,000+ total completed surveys of TV owners. Each market has a nationally representative base of a minimum of 1,000 TV owners.
Key Questions Answered
- What devices are TV owners using to view online content?
- How frequently do TV owners view content form providers such as Netflix and Hulu?
- What types of inline content do TV owners view online?
