Global TV Replacement Study
Global TV Replacement Study
Consumer trends, global TV replacement
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Which markets are replacing TVs the fastest?
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Methodology
- 14,000+ total completed surveys of TV owners
- Nationally representative base of 1,000 TV owners in each market
- 15-20 minute online, offline and face-to-face translated consumer surveys
Recent Findings
Analysts
Paul Gagnon
United States
Director, North American TV Research
Focused on TV market forecasting and analysis, as well as consulting and conferences.
Hisakazu Torii
Japan
Vice President, TV Market Research
Focused on the TV market, covering all Japanese TV brands across Asia Pacific.
Detailed Information
Data Covered
- Markets include: Brazil, China – Urban, China – Rural, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Turkey, UK, USA
- Identify the target markets that are replacing and adding the most TVs…and why
- Profile the TVs currently in the home, recent replacements and planned replacements or additions – all by CRT vs. FPD, brand, size, and location
- Understand which devices, besides the TV, consumers are using to watch TV such as iPads, their laptops and more
- Track local TV replacement trends and plan for how these will impact product planning and the supply chain
- Value of new features like 3D and Internet Connectivity in replacement decisions
- Methodology: Survey is based on 14,000+ total completed surveys of TV owners. Each market has a nationally representative base of a minimum of 1,000 TV owners.
Key Questions Answered
- How quickly are consumers replacing their TVs? Are replacement cycles getting shorter?
- How prevalent are CRTs vs. flat panels? For countries with large percentages of CRT TVs, how quickly will those be replaced with flat panel TVs?
- How many additional TV purchases can be expected in the next 12 months?
- How are local TV replacement trends impacting the supply chain?
- What other devices are people using to watch TV content?
- What is the value of new features like 3D and internet connectivity in replacement decisions
