Online Content Consumption Patterns on TV

Key findings from this study: 25% of consumers surveyed said they view online content on their TV several times a week. Movies are the most popular source of entertainment for consumers viewing internet content on TVs. Online content on TV is viewed most frequently in China. Among consumers who do not view online content via TV, 44% said they have no interest in viewing that content on their TVs, and about 30% indicated they simply do not own the necessary devices.

The Connected TV Study: Features, Content, and Usage is an essential reference for TV and multimedia content companies. Based on a global survey of more than 14,000 respondents in 14 countries, the study provides valuable data-driven insights on how consumers view online content.

Data covered:

• Frequency of viewing online content from providers such as Netflix and Hulu
• How the TV/video content is received
• Devices used for viewing online content
• Types of online content viewed by consumers
• How TV owners obtain online content on their TV: download, stream, etc.
• Reasons some TV owners do not view online content

The markets included are Brazil, China – Urban, China – Rural, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Turkey, UK, and US.

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