Get New Research on Trends in TV Replacement

How quickly are consumers replacing their TVs? Which countries have the shortest replacement cycles? What key factors are driving CRT and FPD TV replacement? What other devices are consumers using to view content? What is the value of new features like 3D and Internet Connectivity in replacement decisions?

With the Global TV Replacement Study, clients get new visibility on TV replacement trends in fourteen global markets to help with product planning and marketing.

With this report, clients can

  • Identify the target markets that are replacing and adding the most TVs…and why
  • Profile the TVs currently in the home, recent replacements and planned replacements or additions – all by CRT vs. FPD, brand, size, and location
  • Understand which devices, besides the TV, consumers are using to watch TV such as iPads, their laptops and more
  • Track local TV replacement trends and plan for how these will impact product planning and the supply chain
This unique global study provides clients with market-specific insights and information based on nationally representative samples of over 14,000 TV owners. The study combines the DisplaySearch TV analyst expertise with the consumer survey design expertise of its parent company, The NPD Group.

Contact us to learn more. Complete the form below, or contact DisplaySearch at

Markets covered include

  • China – Urban
  • China – Rural
  • India
  • Indonesia
  • Japan
  • UK
  • France
  • Turkey
  • Germany
  • Italy
  • Brazil
  • US
  • Mexico
  • Russia
*Report is available for all 14 markets or by individual market.
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