Essential Insights into Consumer Behavior related to TVs and Multimedia Content
The Global TV Replacement Study is an essential reference for TV and multimedia content companies. The study, which is based on a global survey of more than 14,000 respondents in 14 countries, provides valuable data-driven insights on why consumers replace their TVs, how often, which features are most compelling, how they use online video content, and much more.
Get answers to your key business questions on how consumers are making purchase decisions on TVs and content consumption.
Backed by The NPD Group’s survey expertise and DisplaySearch’s deep supply chain understanding, this report asks the right questions and provides a clear picture of consumer behavior for both the TV and content industries.
How can I use this report?
- Make product planning decisions with a profile of the TVs currently in the home, recent replacements, and planned replacements or additions—all by CRT vs. FPD, brand, size, and location
- Understand the devices that consumers are using to watch TV such as tablets, laptops, and more
- Develop market growth and entry plans in different countries with TV replacement trends and primary drivers
- Get insights into key drivers of planned TV purchases in emerging markets
