Quarterly Multi-Screen Usage Study

Quarterly Multi-Screen Usage Study

Usage of tablets, smartphones and smart TVs
Frequency: Quarterly
File Format:

Actionable end user insights when you need them.

This study, which is based on a global survey of more than 15,000 respondents in 15 countries, provides valuable data-driven insights on consumer usage of smart mobile devices and TV.

Our coverage includes both emerging and mature markets. We survey more than 1,000 participants in 15 countries across the globe. Our usage survey questions are based on hypotheses created during our supply chain research, so the usage surveys are meaningful, relevant, and complementary to our supply chain research.


Hisakazu ToriiHisakazu Torii
Vice President, TV Market Research

Focused on the TV market, covering all Japanese TV brands across Asia Pacific.

Detailed Information

Data Covered

  • Explores smart mobile devices and smart/connected TVs
  • 30,000 surveys across 15 country markets annually
  • Delivered on a quarterly basis
  • Delivered in an Excel-based tool, enabling detailed analysis
  • Emerging markets: Russia, Turkey, China, India, Indonesia, Thailand, Vietnam, Brazil, and Mexico
  • Mature markets: Japan, US, France, Germany, Italy, and UK.

Delivery Schedule

Q1 and Q3 – mature markets
Q2 and Q4 – emerging markets

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