Quarterly Smart TV Usage Study

Quarterly Smart TV Usage Study

End user usage, smart TVs
Frequency: Quarterly
File Format:

Actionable end user insights when you need them.

DisplaySearch was acquired by IHS in 2014. The combined data and analysis from DisplaySearch and IHS has now been integrated into enhanced product offerings. The most up-to-date description of this product is available on the IHS Technology website.

This study, which is based on a global survey of more than 15,000 respondents in 15 countries, provides valuable data-driven insights on how consumers view online content on Smart TVs, how often and more. Our coverage includes both emerging and mature markets. We survey more than 1,000 participants in 15 countries across the globe. Our usage survey questions are based on hypotheses created during our supply chain research, so the usage surveys are meaningful, relevant, and complementary to our supply chain research.


Hisakazu ToriiHisakazu Torii
Vice President, TV Market Research

Focused on the TV market, covering all Japanese TV brands across Asia Pacific.

Detailed Information

Data Covered

  • Explores connected/Smart TV features, usage and future purchases
  • 30,000 surveys across 15 country markets annually
  • Delivered on a quarterly basis
  • Delivered in an Excel-based tool, enabling detailed analysis
  • Emerging markets: Russia, Turkey, China, India, Indonesia, Thailand, Vietnam, Brazil, and Mexico
  • Mature markets: Japan, US, France, Germany, Italy, and UK
    • Delivery Schedule

      Q1 and Q3 – mature markets
      Q2 and Q4 – emerging markets

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