The 2008 DisplaySearch FPD Digital Signage conference is dedicated to bringing together digital-signage-related companies from a variety of industries for a full day of informative sessions -- and strategic networking.

At the heart of digital signage is the display itself. Not only is the display the most visible component, but it is also where the most capital is expended to make digital displays an affordable alternative to the printed page. It is the flat panel display (FPD) industry that is investing money in increased LCD- and Plasma-production facilities that make larger and better digital displays. And no company offers better insights into the FPD space than DisplaySearch, the world-wide leader in flat panel analysis and consulting.

Static print signage continues to go digital, and that means more dynamic, targeted messaging to transform customer experiences. Sweeping industry changes are also quickly opening doors to new business growth. FPDs -- most visible in recent years in consumer’s living rooms, as TV buyers transition from tube-TV to flat-panel TVs -- have spurred commercial-usage models “out-of-home”. With these exciting opportunities come new challenges in supporting new products and service offerings, and in developing new relationships required for improved go-to-market strategies.

To succeed in this rapidly evolving environment, leading companies need to reformulate their business models. For example, traditional media companies need to become experts in commercial display products; IT resellers must up-sell or cross-sell to existing retail/hospitality customers on new signage/directory solutions; retailers need to source equipment for large-scale signage deployments; and audio-visual experts must learn to be IT proficient.

Bringing Markets Together – Companies have traditionally focused on out-of-home (OOH) advertising and communications; however, as they become more involved in the digital world, they are finding that they only speak the language of “DMAs” and “CPMs”. Those in the AV and IT world -- including those in the $80B+ flat panel market -- use an entirely different set of acronyms, such as “LCD” and “PDP”. While those involved in older print media for OOH environments talk about “spectaculars”, “posters”, and “DPIs”, the FPD industry speaks in terms of “pixels”, “aspect ratios”, “screen size” and “screen resolutions”. This conference will bridge this language gap and bring together the world’s largest flat-panel display vendors and partners with companies already well established in OOH environments, as well as brand new start-up companies that this brave new world of digital displays is helping to foster.

The Digital Signage conference is designed to help companies navigate through all these transitions, by granting access to influential speakers, the latest and most credible market data, and strategic networking opportunities.

Who should come?

Audio Visual Providers

Advertising and Marketing

Banking and Financial

Casinos and Hotels

Content and Media Producers

Healthcare

Hospitality / Restaurants

Retail

Resellers

System Integration